.svg)
The goal of the project was to create a modern visual identity for the clinic. A key element was designing a logo that symbolically refers to the spine – the central theme of the clinic’s work.
As a result, I designed a cohesive set of graphic materials, including the logo, promotional banners, leaflets, business cards, and the storefront design. The clinic gained a comprehensive visual identity that highlights its professionalism and modern approach to physiotherapy.
The project is based on the motif of a circle, whose outline is formed by stylized rings symbolizing the spine – a key element of the human body and rehabilitation. The form evokes movement, balance, and harmony, which are the essence of physiotherapy. The delicate and minimalist aesthetics of the logo emphasize the clinic’s professionalism, building trust and positioning RehaPoint as a modern brand in the healthcare industry.
